Archive for the ‘Social Media’ Category

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Tracking Facebook Activity Just Got Easier

Tuesday, May 25th, 2010
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For small businesses that have already jumped into social media marketing, keeping track of your Facebook activity just got a little easier. (And if you haven’t gotten involved with social marketing yet, what are you waiting for?) Facebook has a tracking feature called Facebook Insights that allows page administrators to measure activity on
their Facebook pages, tracked over a 7-day period. This detailed information is critical to understanding how well your Facebook page is performing for your business.

To see your Facebook activity, all you have to do is log in to your Facebook account, and then click on the Facebook Insights link displayed in the left column of the page (remember, this will be visible only to administrators of the page). Data is typically updated 12 hours after each full day, so you can see fresh stats on how your fans are interacting with your content, and easily watch for trends and overall performance.

You can look at your data in two main ways; 1) by fans that have “interacted” with your page called the Fan Interaction Dashboard, or 2) by all fans of your page, called the Fan Dashboard. An “interaction” occurs when a fan writes on your wall, leaves a comment on a post, or clicks on the “likes this” link on your page. So visitors and fans that simply read your latest information but don’t click on anything or leave a comment will not be counted in this data, but will be counted in the Fan Dashboard instead.

The Fan Interaction Dashboard

Some of the stats available in the Fan Interaction Dashboard include:

Total interactions – the number of wall posts, comments, and “likes”
Interactions per post – the average number of comments, wall posts, and “likes” for each piece of content that you post
Post quality – the score that measures how engaging your content is to visitors – the more engaging your content is, the higher your post quality score will be
Total posts – the number of posts made to your wall or in video

To help boost your interaction stats, you need to encourage visitors to interact with your content in some way. Like any other form of online marketing, you must contribute high-quality content to your Facebook page if you want your fans to actually interact with that content. For instance:

Make sure you post your latest news and events to your Facebook page, so your fans can see your interesting stories or upcoming events and share them with their own networks
Add web video whenever you can, since videos are popular with users and will help engage them
Post photos on your wall that visitors will find interesting – commenting on photos is one of the most common types of interaction on Facebook
Be sure to post regularly – but not too often – to give visitors additional opportunities to interact with your content

When fans interact with your content, it helps distribute your content virally on Facebook, which in turn helps build organic links for you and increases the amount of your high-quality content that gets published and shared in other peoples’ profiles and/or pages.

The Fan Dashboard

The other way to look at your Facebook data is by looking at all fans in the Fan Dashboard, which includes:

Total fans / unsubscribes – The total number of your fans, and the number of fans who have chosen to hide your posts (unsubscribe)
New / removed fans – number of new fans, and number of people who have stopped being a fan of your page
Total page views – the number of times your page has been viewed per day
Media consumption – how many photo views, audio plays, and video plays your content has received

You may have already noticed that within the last few weeks, Facebook has started automatically sending a weekly email to page administrators with a brief summary of their Facebook activity, along with a link to their Facebook Insights stats. This can be a helpful reminder to review your weekly Facebook information, and also to remind you to post your most recent relevant, high-quality content to draw in and engage your visitors.

400 Million Users Can’t Be Wrong

Of course, Facebook is only one of the many social networking platforms that can help you market your small business, but it is certainly the most-used social site today (it has even surpassed Google as the most-visited site on the web!). There are more than 400,000,000 active Facebook users, and that number continues to grow every month. Like it or not, your customers are already using Facebook, and you need to meet them where they are spending their time.

But with Facebook Insights, it is now a little easier to measure how your Facebook page is performing for your business. By watching the data over time, you can identify the things that really capture interest or result in better visitor interactions, then focus your efforts on doing more of those things. The more you can build your fan base, spread your content to others, and provide high-quality information, the better the results from your social marketing efforts.

Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development.  Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com. Copyright 2010, Five Sparrows. All Rights Reserved.

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measuring of social marketing objectives, such as increased website traffic, lead generation and sales revenue.

Tuesday, May 25th, 2010
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Targeting and measuring of social marketing objectives, such as increased website traffic, lead generation and sales revenue.

We’ve segmented this chart by social marketing maturity to see which group of social marketers is the most consistent in their tracking.

The second step in the ROAD Map methodology is “Objectives.” In this step, we determine where we’re going, who we’re looking for and how we’ll know when we get there. This requires defining objectives that can be aligned with target audiences and measured to determine our progress.

All the objectives shown in this chart are targeted and measured by far fewer marketers in the first or trial phase of social marketing maturity than their more experienced counterparts in the transition or strategic phases. Novice social marketers must learn that they can’t achieve what they can’t measure, so establishing measurable and targeted objectives is a critical step in their transition to a strategic approach.


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Social Networking in a Crisis

Wednesday, May 19th, 2010
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TwitterSocial networking is something which polarises opinion. Individuals with a passion for online interaction revel in it, online marketers thrive on it and the majority of employers despair of the impact it can have on employee productivity. It cannot however be doubted that websites such as Facebook and Twitter are developing absolutely gigantic presence online and in the face of their growing popularity and the comfort users are developing with medium: the manner in which they are used is constantly transforming and diversifying.

Although the most common form of interaction on Facebook is communication with friends: as has always been the case, additional uses have become apparent. The ‘events’ function is a very popular means of inviting people to an event whilst businesses and organisations now use ‘pages’ and ‘groups’ to interact with customers and interested parties. In the light of recent crises however some users have found another, more philanthropic use for the website.

Social Network World Map 2008The disaster in Haiti shook the world. In response to this tragedy, thousands if not millions looked to offer their support to victims and generally help out in whatever way they could. Facebook and other social networking websites availed themselves as the ideal medium for the extremely rapid creation of an online community and helped to co-ordinate people from across the globe in trying to achieve the singular aim of providing aid. This pulling together using social networking is in the process of happening again in the face of the disruption caused to international travel caused by the volcanic ash cloud. Facebook pages such as ‘The Volcanic Ash Cloud!’ have developed into places where local information is shared and true community spirit is rife in trying to help those stranded by the air travel restrictions.

Twitter has also played a major part in rapid information sharing, with many airlines, travel operators and even airports using the website to share news and advice on an as it happens basis. As many other websites succumb to downtime as a result of overcapacity, social networks have proven to be reliable forms of communication for those desperately searching for news.

Social networking by its very nature is sculpted by the interaction of its users, it is essentially a conduit for the dissemination of a message and changing trends relatively accurately demonstrate the way in which people view the medium. It could be legitimately asserted that websites such as Facebook and Twitter do not only lend themselves to procrastination, but also legitimate sharing and discussion.

Written by Jamie Lyons of Web Vitality SEO Manchester

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Twitter Tools – Decoding the Social Networking Hash Tag Mystery

Tuesday, May 18th, 2010
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Within the million tweets 140 character world of Twitter the tiny hash Tag aka Pound Symbol [#] is the difference between your messages being seen or being overlooked. Although not an official Twitter feature the hash/pound Symbol is a simple and effect way to ensure your Tweet will appear when others seek out similar information. Hash tagged words are the Twitter equivalent of internet keywords. A simple click on the hash tagged word or a search at search.twitter.com and you will find all the tagged tweets with matching words.

A good place to start is by following @hashtags on Twitter then every time you tweet with a hash tag reference it will show up as a real-time posting at hashtags.org. You can easily check trending topics at their site and see what might be pertinent to your daily Tweets. Current popular daily hash tags include #music, #quote, #jobs, #phone, #news and #socialmedia.

The hash tag is a twitter community builder allowing like minded individuals to share information and ideas. Twitter’s social media follow Friday event is a good hash tag example and is represented by #followfriday or #ff these tags are used by a majority of Twitterers to spotlight individuals they consider worth following. Once you see a tweet with the #followfriday hash tag click in it and you will see volumes of recommendations which appear in a search format at search.twitter.com.

Hash tag creation is as simple as tweeting “#pdxtweetup Portland Grill 8pm Tuesday 10th” this lets friends know to where and when to meet you for the next Portland Tweet-up. The added hash/pound will allow anyone in your group to check of an upcoming event. Are you watching Fringe or #Fringe? If you want your opinion about the show to be found it is an important difference. Been to a film or rented a DVD you can hash tag the title and leave a review for everyone to see.

By using hash tags you can create a group, find others watching the same television shows, rate a movie or track a charitable cause. It is also an excellent business tool for tracking the trending topics of the twenty-five million plus daily visitors to Twitter. Whether you want your opinion of a favorite book to reach the Twitterverse or want to stay up-to-date for an event the tiny hash will allow you to inform others or be informed.

I am a writer, website designer, America’s Favorite Love Columnistas ranked by Google, MSN & Yahoo. I am engaged to Rick London a writer, cartoonist and brand designer, who is also an expert author. Together, we own the seo and branding firm Pen And Ink Inc.

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University of Massachusetts reports fast growing companies are aggressively using Social Media

Monday, May 10th, 2010
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The University of Massachusetts Dartmouth recently conducted one of the first statistically significant studies on the usage of social media in corporations. The study compares the adoption of social media with a list of the fastest-growing U.S. companies assembled by Inc. Magazine – a leading business magazine headquartered in New York City.

The 2009 results prove that America’s fastest growing private companies adopt social media marketing initiatives at much higher rates than other companies, and that interest in social media has grown exponentially since the first study was conducted in 2007.

In 2007, the first study of this group and their use of social media was released and revealed that the Inc. 500 was outpacing the more traditional Fortune 500 in their use of social media. For example, at that time, 8% of the Fortune 500 companies were blogging compared to 19% of the Inc. 500.

This study examines the Inc. 500 one year later in the first study on corporate use of these new technologies. Given that previous research now shows that while only 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging. The addition of 3.6% more Fortune 500 companies to the list pales in comparison to the addition of 20% more of the Inc. 500 companies after the same time period.

Given this statistical significance, the research proves that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media with these Inc. 500 businesses has nearly doubled in the past 12 months.

The respondents in the study were diverse in category of business, size and location. The 209 companies who responded were asked the same detailed questions concerning their usage and measurement of social media that were asked of the Inc. 500 approximately one year earlier. Questions asked about the familiarity of respondents with six prominent social media – social networking, blogging, podcasting, online video and wikis.

Here are some pertinent facts from the study: 91 percent of companies reporting that they use at least one social media tool, compared with 77 percent of companies surveyed in 2008. While Facebook, Twitter and other social networking sites have seen significant growth in comparison to previous years, interest in some older social media tools such as message boards and podcasting has declined. Social media usage by companies on the list has grown in the past year, with 91 percent of companies reporting that they use at least one social media tool, compared with 77 percent of companies surveyed in 2008. 44 percent of companies without a company blog say they plan to start one and 36 percent intend to use some form of online video. Many entrepreneurs have already embraced these sites as part of their business strategy, with Facebook and Twitter being the most widely used among them, drawing activity from 52 percent of the respondents.

Eric Mattson, CEO of a research firm named Financial Insite and one of the head researchers in the study, believes that the high reception to social media among Inc. 500 companies is important for several reasons. ” Inc. 500 companies are focused on doing anything they can to grow faster and social media is an innovative tool that may give them an edge over their competition,” he says.

Mattson thinks it is significant that the sample group consisted entirely of private companies. “There is less implication for private companies using social media – they don’t have to worry about the stock market going up or down based on someone’s Tweet,” he explains.

Mattson concludes, “From a big picture trend standpoint, these results show how prevalent and widespread social media is becoming in every aspect of business now.”

Often in smaller organizations, there is more room for innovation because it requires less processes to adopt.? The specific ways in which the businesses surveyed use social media tools has also evolved. Now – 34 percent of companies reported that they were using social media to communicate with vendors and suppliers and 26 percent cited Twitter in particular as an important vehicle for communication with outside partners.
The study is important in many ways – the most significant being that the fastest growing private businesses in the United States are embracing social media more than ever before.

Sofia Sapojnikova
Vesta Digital

http://www.vestadigital.com

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My Almost Free Twitter-based Corporate Social Media Strategy

Thursday, May 6th, 2010
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What if you could reach a few million people, improve customer support, tap into an incredible wealth of customer satisfaction data, protect and enhance your brand, and obtain some positive coverage, all for under $500? But wait, there’s more! Web Service´s 2.0Sounds like a late-night infomercial, but in fact, a minimal investment (mostly time) can help you establish a highly visible and rewarding social media outpost on Twitter.

If you’re trying to figure out how social media can be integrated into your corporate communications strategy, follow this simple program. Don’t hire expensive consultants, don’t spend millions of dollars on viral marketing programs, and don’t wait to be shown proven ROI for social media initiatives. Just roll up your sleeves, get on Twitter, be genuine, and actually respond to and assist consumers.

Of course there are other social networks and opportunities to use social media in your corporate communications initiatives, and Twitter hosts a relatively small audience, perhaps two million people. But online, two million people who are extremely well-versed in the use of social media tools can be a very influential audience. Their comments on your company, its willingness to engage with customers, and the quality of its customer support not only reach a potentially much larger audience, but once published, are on the web almost forever to be retrieved via a search on your company name. If those comments are negative, wouldn’t you like the opportunity to respond? And if they’re positive, wouldn’t you like to know that as well?

I’m sure you’ve heard it said hundreds of times, that there’s an online conversation going on about your company. And as much as this is a metaphorical conversation, it is also, in many social networks, forums and chat rooms, an actual conversation in which real people are sharing their experiences with your company.

I was inspired to write this piece as I watched this morning as a well known vehicle rental company come under attack on Twitter. A Twitter user with more than 1500 “friends” commented on a bad experience involving the company. Perhaps feeling that the company didn’t care about his plight, he invited other Twitter users to share their negative experiences with the company, and thus was born a groundswell of negativity. The company in question had no clear presence on Twitter, and did not get involved in the conversation. Here are a few of the comments:

“horrendous service…fails on many levels…poorly maintained trucks too.”
“I’m going to need a moving truck soon…maybe I should try another company this time around”
“abysmal customer service”
“I have had way too many problems with them – bad equipment, oversold equipment, etc.”
To get an idea whether your company is being talked about on Twitter, go to http://www.search.twitter.com, and enter your company name. You will be able to scan, in chronological order, user comments about your company. Whether these are largely negative, positive or neutral, each is an opportunity for you to weigh in, which is perfectly legitimate to do on Twitter. And you would be remiss not to.

It’s difficult for me to say that they “should” have been on Twitter, but I have to ask, why not? One company after another has been in the news as they have established a presence on Twitter and started engaging one-on-one with consumers. I am not exaggerating when I say the cost of being on Twitter is under $500. Twitter membership, even for corporations, is free, but I was allowing $500 to pay for the time to have someone in corporate communications sign up, create a simple graphics backdrop for the page, complete the very brief profile, and begin the conversation.

It’s not that hard to do. I recently wrote on my blog about the Seven Rules for Establishing a Corporate Presence on Twitter. These are very simple guidelines for branding your Twitter account and making it clear to consumers that it is an authorized company communications vehicle.
There are no barriers to Twitter entry. As I said, it costs nothing, and you do not need to create any content, but you do need to identify one or more company spokespeople who can be online periodically to respond to consumer inquiries, questions and concerns. Home Depot’s account is staffed by Sarah, a PR person who has agreed to “moonlight” on Twitter to respond to customer comments and issues. Comcast’s account is staffed by its “digital care” group, and jetBlue’s is managed by the company’s corporate communications team. Surely there are one or two people in your company who are social media savvy, and connected either to your communications or customer support organizations, who can spend 30-60 minutes a day engaging with consumers, solving problems, and improving the company’s reputation. Not doing so doesn’t seem very smart.

Read more articles by Joel at TalentZoo.com under Very Public Relations.

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Social Media Optimization

Thursday, May 6th, 2010
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In the earlier days SEO was all about optimizing the various pages of a site. However today with the advent of Web 2.0 things have changed dramatically. The very structure of sites has changed and social media sites seem to be the norm these days. That is one reason why social media optimization is a whole new form of optimization these days.

Sharing and spreading the word

The Internet is all about sharing information and enhancing interactivity with users. Social media sites have taken this concept to a whole new level. The way social media optimization works is that it helps propagate a website more effectively. It helps in added important elements and aspects to a particular website and also improves the overall quality of a site dramatically.

Improved link ability

One of the good things about SMO is that it allows your site as well as others to link back and to each other. However the good thing is that instead of the linkages happening on a random basis it is on a necessity basis. So if you feel the need to link to another site or vice versa then you can proceed with linking otherwise no.

Useful information

This new form of search engine optimization is all about helping a website gain prominence naturally amongst search engine listings. The idea is to get as many sites to link back to your site as possible. Therefore the natural deduction would be that in order to get more linkages you would need to improve on your site’s content so that it is useful to other websites.

Methods employed in this tactic

The main focus of such social book marking methods is to use tools and techniques like white papers, writing blogs, churning out interesting articles with appropriate keyword density and creating an increasing number of RSS feeds as well as press releases. Thus these are the various methods used in enhancing the social media influence of your website online.

Target audience

One of the main aspects to gain success in social book marking is to make your content appropriate to your target audience. In order to do this you will firstly need to define and identify the demographics of your target audience. Then you need to establish the preferences of this target set and finally create a business plan around this. Even your optimization efforts should revolve around this plan. The more niche your content and offerings are the more are your chances to quickly get listed on popular search engines. Plus it will make other social sites seem more interested in your site and link back too!

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Salesforce.com CMO To Keynote Social Media Strategies 2010

Monday, May 3rd, 2010
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Jump on the social media bandwagon

Salesforce is the leading social business technology company providing end to end solutions for businesses large and small.

Social media technologies are fundamentally changing the sales, marketing and operations process. Business that used social media increased their revenue and growth by 60% versus 8% for business that did not use social media.

Santa Clara, CA (PRWEB) May 3, 2010 — Social Media Strategies announced that the industry’s foremost thought leader Kendall Collins, Chief Marketing Officer at Salesforce.com will be keynoting its second annual conference focused on social media marketing and optimization strategies for business.

Salesforce is the leading social business technology company providing end to end solutions for businesses large and small.

Collins has been developing marketing and technology strategies for over fifteen years, primarily in enterprise software applications and cloud computing. In his current role as CMO, Collins leads the corporate marketing organization and is responsible for driving market leadership, global awareness, demand generation, on-line marketing, and communications for Salesforce.com

Social media technologies are fundamentally changing the sales, marketing and operations process. Business that used social media increased their revenue and growth by 60% versus 8% for business that did not use social media, according to a report by Marketo, a social media company.

Consumers are spending more time and conducting more business online and businesses that have incorporated social media are reaping the benefits as they are gaining visibility with the consumer across the entire online purchase cycle.

The Conference will feature thought leaders in the Social Media industry, sharing their knowledge on best practices, marketing strategies, case studies, real world examples, ROI and metrics.

The conference will feature keynotes, discussions, panels and workshops featuring industry experts sharing their insights and knowledge on:
- B2C and B2B Approaches to Social Media
- How to Create Your Social Media Strategy
- How to Sell Social Media to the “C” Suite
- How to Implementing Large Scale Social Marketing Strategies
- How to Leverage Social Media with Online PR
- Optimization for Smarter Social Media
- Social Analytics, Monitoring and Metrics for Social Media

The conference will also feature two other workshops on:
How you market your business on Facebook to increase revenue, drive website visitors and create brand awareness through customer engagement.

In this workshop you will learn:
- Ten tips for getting your Fan Page found
- How to create a branded Facebook user name
- How often should you be posting and what should you be posting
- Should you advertise on Facebook
- How can you use Facebook to build your email database
- What types of contests and user polls you should be using to drive engagement
- How you can promote special deals and offers to the fans of your Facebook page to drive revenue

How to Market on Twitter
In this workshop you will learn:
- How to use Twitter to drive revenue, build your email database and brand awareness
- Learn our five step marketing plan for Twitter
- Avoid the biggest mistakes made with Twitter
- Examples of “best practices”
- How to measure your success
- Valuable Twitter tools and apps that you should be using to market with Twitter

The conference will feature discussions on social media marketing and optimization strategies, techniques and cases studies for creating and implementing a social media campaign, and delve into social media strategies for lead generation, increasing website traffic, social analytics, engagement and ROI.

The two-day Conference will feature thought leaders in the Social Media industry, sharing their knowledge on best practices, marketing strategies and real world examples and how businesses can leverage social media it to achieve their business goals.

The Social Media Strategies Conference is relevant and geared to:
- Chief Marketing Officers (CMOs)
- Social Media Marketers, Managers & Strategists
- Online Advertisers, Ecommerce & Internet Marketers
- Online Community Managers
- Search Engine Marketers
- Search Engine Optimization Specialists (SEO)
- Web Analytics Professionals
- Ad Agencies
- Media planners, Buyers & Publishers

About Social Media Strategies
The Social Media Strategies is a conference on social business, social marketing, advertising and optimization. It is the premier event for CMOs, Social Media Marketers, Manager, Strategists, Search Marketers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals. For more information visit www.webguild.org/events/socialmedia/

Contact: Daya Baran 650-450-4247

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Social media is a topic that no business owner or marketing professional can afford to ignore!

Monday, March 29th, 2010
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Social media is a topic that no business owner or marketing professional can afford to ignore. Just about everyone knows what social media is, and that their company should be using it. While no one will tell you to replace all of your traditional marketing efforts with social media marketing, it has become fairly clear that social media should factor into your overall marketing plan in some way.

Why?

HubSpot, an inbound marketing company in Boston, recently surveyed 1,500 consumers and found that:

  • Sixty-seven percent are more likely to purchase products from brands they follow on Twitter.
  • Fifty-one percent are more likely to purchase products from brands they follow on Facebook.
  • Sixty percent are more likely to recommend a brand once they become a fan of it on Facebook.
  • Seventy-nine percent are more likely to recommend a brand once they become a follower of it on Twitter.

A recent Rice University study showed that fans of its test brand, a popular Houston-based bakery and café chain, made 36 percent more visits to the brick and mortar stores than non-fans. Hitwise, a Web analytics firm announced on March 13 that Facebook surpassed Google to become the most visited Web site in the U.S.

Now that we know why social media marketing is important, we also need to know how to do it right. Many of the common mistakes being made by companies new to social media include:

  • Jumping right in without a plan.
  • Not listening to what their audience wants.
  • Forgetting about their brand.
  • Using the same strategy on every site.
  • Abuse of self-promotion or spamming.
  • Starting, stopping, starting, stopping.
  • Not measuring results or reach.

How can you make sure that your company is using the power of social media correctly?

First, companies must designate someone to manage the social media marketing efforts. Secondly, that person (or persons) needs to be trained on how to integrate social media into their marketing plan. While social media marketing may come naturally to some, we find that many struggle with getting started and keeping up the momentum. Getting trained by a professional who is experienced in creating successful social media marketing plans can help those that are new to get over these common hurdles.

Author: Patti Fousek

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Social Media Club of Dallas Features Jennifer Bagley as the Keynote Speaker

Tuesday, March 16th, 2010
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Jennifer Bagley-Buckles Social Media Club of Dallas Speaking EngagementSocial Media Club bring folks together to hear social media best practices from agencies, corporate marketers, and professional consultants.

Compliments International will attend the March Social Media Club featuring Jennifer Bagley.  Jennifer Bagley is one of the leading thinkers in the social media, website performance, marketing and communications industries. She has the unique perspective as the CEO of a leading a international web design and social media marketing agency, and 15 years experience in operations, logistics and supply chain management for multiple Fortune 500 brands around the world.  This balanced background of strategic, technical (IT/IS), operational, marketing and sales provides businesses with a more balanced and practical approach to their sales, internet, marketing and social media efforts.

She concentrates on teaching companies how to utilize high leverage activities that produce cash, not just time and cost.

Jennifer has worked with companies, individuals and brands including Nordstrom, Tommy Bahama, Fossil, Tony Jeary, Connie Podesta, Plush Dallas, Sky Bar, Castle Inn Riverside Hotels, Allstate Insurance, American Airlines and loves taking small business owners through the transitions and evolution required to convert them to successful mid size businesses.

One of the most in-demand speakers in the social media space, Jennifer has spoken internationally and nationally and is known for his engaging style, quick wit and humor, brutal honesty and for adding immediate value to each audience’s experience.

Jennifer is a wife, mother, CEO, consultant and professional speaker and canJennifer Bagley-Buckles Social Media Club of Dallas Speaking Engagement be found online at http://www.jenniferbagley.com.

Stephanie Inge: Founder/Organizer – “ Jennifer is a very engaging speaker, who is well-prepared and knows how to interact with the audience. She delivers relevant and current material and appeals to a wide audience. One of the best speakers we’ve ever had! An awesome meeting. ”

Sandy Norton: Founder/Organizer – “ Jennifer was a wonderful. Very engaging and had everyone listening intently. Her topic was right on target. Very motivational as well as informative. Thanks Jennifer! ”

chau: “ First time to this meetup group. I found Jennifer to be very informative. I have already started to use some of the tips she provided at work this morning! ”

Sandy: “ She spoke about interesting topics for websites. Great informative group! ”

Bryan Knox: “ Jennifer shared her business philosophy with us, while presenting what we should be about. I thought that valuable, and experienced. She has the bandwidth to speak in great detail, and was a bit frustrated with us tonight because she could never peg the audience, to know just how to speak to them. Lots of good take aways. ”

Jim Rowe: “ Jennifer was a fantastic speaker!! Learned a lot!! ”

Peyton Weaver: “ Intense and powerful presentation – most it was over my head. ”

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